SiteMinder is a technology company that operates in the hospitality industry, providing a comprehensive suite of tools aimed at driving hotel reservations. The company's primary market is hotels, ranging from established chains to newcomers in the industry. SiteMinder's platform offers a range of services designed to increase hotel bookings and optimize revenue.

The company's business model is built around its guest acquisition network, which is touted as the world's best performing. This network helps hotels to increase their reach by connecting them to a variety of channels, including metasearch engines, corporate travel networks, and hundreds of global and local online travel agencies (OTAs). This broad reach helps hotels to drive more direct bookings and increase their occupancy rates.

In addition to its guest acquisition network, SiteMinder offers a range of other tools designed to help hotels optimize their operations. These include features that allow hotels to update their rate plans across all channels in minutes, automate the guest review process, and send personalized promotions and upsell offers. The platform also provides real-time insights to help hotels supercharge their strategy and find new ways to engage guests.

SiteMinder makes money by charging hotels for access to its platform and the various tools it offers. The company's value proposition is that by using its platform, hotels can increase their bookings and revenue, making the cost of the service worthwhile.

Keywords: Hospitality, Technology, Hotel Reservations, Guest Acquisition Network, Metasearch Engines, Corporate Travel Networks, Online Travel Agencies, Revenue Optimization, Real-Time Insights, Personalized Promotions.