Zipcar operates as a leading car sharing service, providing an alternative to traditional car rental and ownership. The company allows users to book cars on demand by the hour or day through a user-friendly app. Zipcar's fleet includes a variety of vehicles such as sedans, luxury SUVs, and vans, catering to diverse customer needs. The service is particularly popular among urban dwellers, students, and businesses who require flexible, short-term vehicle access without the commitments of ownership. Zipcar generates revenue through membership fees and rental charges based on usage time. The company operates in multiple urban markets and university campuses, making it a convenient option for commuting, running errands, or exploring new areas.

Keywords: car sharing, hourly rental, daily rental, urban mobility, flexible access, diverse fleet, membership fees, app-based booking, university campuses, short-term vehicle access.