Yoyo Group specializes in customer loyalty and rewards software, providing businesses with tools to attract, engage, and retain customers. The company serves a diverse range of clients, including universities, office campuses, large retail chains, cafes, pubs, bars, restaurants, health and fitness centers, supermarkets, wellness and beauty businesses, bakeries, caterers, and petroleum stations. Operating in the customer loyalty and mobile payment market, Yoyo Group offers a comprehensive platform that integrates payment, ordering, and loyalty solutions into a single, custom-branded app. This platform enables businesses to offer digital gifts and rewards through a single API, which can be redeemed at over 15,000 stores. Yoyo Group's business model revolves around providing these integrated solutions to businesses, helping them to increase customer retention and engagement through targeted campaigns and data analytics. The company generates revenue by charging businesses for access to its platform and services, which include customer segmentation and analytics tools to better understand and meet customer needs. With 5 million monthly active users, Yoyo Group is a key player in the customer loyalty and mobile payment industry.

Keywords: customer loyalty, rewards software, mobile payments, custom-branded app, digital gifts, API integration, customer retention, data analytics, targeted campaigns, market engagement.