173.com operates as a dynamic live entertainment platform that provides a variety of interactive video services, gaming, and real-time streaming experiences. The company caters to a diverse audience, including gamers, entertainment enthusiasts, and social media users, primarily in the Chinese market. Its business model revolves around offering live streaming of games, entertainment shows, and interactive videos, which are monetized through advertisements, virtual gifts, and premium subscriptions. By leveraging the popularity of live streaming and interactive content, 173.com generates revenue from both viewers and content creators, creating a robust ecosystem that encourages user engagement and content creation. The platform also hosts special events and festivals, such as the Star Wars Festival, to attract and retain users by offering exclusive content and experiences.

Keywords: live streaming, interactive video, gaming, entertainment, real-time, virtual gifts, premium subscriptions, user engagement, content creation, Chinese market.