Runviably.com is a financial technology startup that provides growth capital and cash advances to online sellers. The company operates in the e-commerce market, specifically targeting small businesses that need additional funding to expand their operations, such as purchasing more inventory or increasing their marketing efforts.

Runviably's business model is straightforward. It offers financial solutions to e-commerce businesses, allowing them to access funds without any fees. This is a significant advantage for small businesses that often struggle with high-interest rates and hidden charges from traditional financial institutions.

In addition to providing funding, Runviably also offers virtual cards that can be used to separate advertising spend on platforms like Amazon, Facebook, and Google. This feature allows businesses to track their expenses more efficiently, providing a clear picture of their financial health.

Moreover, Runviably offers cash back on all purchases made with the Viably card, adding an extra incentive for businesses to use their services.

The company also offers a comprehensive financial management tool that integrates commerce marketplaces and banking data. This feature allows businesses to automate forecasting and assess how funding can help them scale their operations.

In terms of revenue generation, while the company does not charge fees, it likely earns through interest on the cash advances it provides, as well as through partnerships with other financial institutions or e-commerce platforms.

In summary, Runviably is a fintech startup that provides financial solutions to small e-commerce businesses, helping them grow and manage their finances more effectively.

Keywords: Fintech, E-commerce, Small Businesses, Growth Capital, Cash Advances, Financial Management, Virtual Cards, Advertising Spend, Automated Forecasting, Interest Revenue.