TVTY operates in the advertising technology sector, providing a software platform that allows advertisers to measure the impact of their TV campaigns in real time and activate digital channels accordingly. The platform serves top agencies and global advertisers, helping them optimize ad frequency between TV and digital mediums. TVTY's business model revolves around offering a subscription-based service, where clients pay for access to the platform's advanced analytics and activation tools. The company generates revenue through these subscriptions, as well as through additional services such as custom analytics and consulting. By bridging the gap between TV and digital advertising, TVTY aims to unlock the full business potential for its clients.

Keywords: TV intelligence, real-time measurement, digital activation, advertising technology, ad frequency optimization, global advertisers, subscription service, analytics, consulting, cross-channel.