Toothfairy is a pioneering startup in the teledentistry sector, offering immediate access to dental care through a user-friendly mobile app. The company addresses a critical gap in the dental care market, exacerbated by the COVID-19 pandemic, which resulted in over 19 million missed dental appointments. Toothfairy serves individuals experiencing dental emergencies, pain, discomfort, or those seeking dental advice and cosmetic treatments such as teeth straightening and whitening.

Operating primarily in the UK, Toothfairy targets a broad range of clients, including individual patients, employees, and insurers. The app connects users with licensed dentists via secure video calls, providing real-time consultations, assessments, and treatment plans. This service is particularly beneficial for employers looking to reduce employee sickness and absenteeism due to dental issues, thereby improving overall workplace productivity and oral health.

Toothfairy's business model revolves around a subscription-based service and pay-per-use fees. Users can access emergency dental consultations, cosmetic treatments, and continuous dental supervision through the app. The company generates revenue by charging for these services, offering a cost-effective alternative to traditional dental visits. Additionally, Toothfairy partners with insurers to provide their members with enhanced dental care options, further expanding its revenue streams.

The startup has garnered significant recognition, winning awards such as "App of the Year" for its innovative approach to dental care. By combining the expertise of real dentists with advanced technology, Toothfairy ensures that users receive high-quality dental care anytime, anywhere.

Keywords: teledentistry, dental emergencies, video consultations, dental app, cosmetic treatments, teeth straightening, teeth whitening, employee health, dental supervision, UK market.