Thursday is an innovative dating app designed to combat dating app fatigue by offering a unique experience where the app becomes active only on Thursdays. This approach encourages users to engage with the app and meet new people on a specific day, creating a sense of urgency and excitement. The app targets singles who are looking for a fresh and efficient way to date, primarily operating in urban areas where the density of potential matches is higher. The business model is likely based on freemium services, where basic features are free, but users can pay for premium features such as enhanced visibility or additional matches. Revenue is generated through these premium subscriptions and possibly through in-app advertisements. By focusing on a single day of activity, Thursday differentiates itself from other dating apps, offering a novel solution to the problem of endless swiping and messaging.

Keywords: dating app, Thursday, singles, urban areas, freemium, premium features, in-app ads, urgency, engagement, innovation.