Theya Inc. is a startup focused on providing a secure and simplified way for individuals and families to accumulate and self-custody Bitcoin. The company addresses a critical issue in the cryptocurrency market: the counterparty risks associated with storing Bitcoin on crypto exchanges. These risks include the potential for exchanges to be hacked or to go bankrupt, which can result in the loss of users' assets. Theya's solution is to offer Multi Device Vaults, which allow users to securely store their Bitcoin across multiple devices, ensuring that their wealth is protected and easily accessible.

Theya primarily serves individual investors and families who are looking to secure their long-term wealth through Bitcoin. The market it operates in is the cryptocurrency and digital asset space, which has seen significant growth and interest from both retail and institutional investors. By focusing on Bitcoin self-custody, Theya taps into a niche but growing segment of the market that prioritizes security and control over their digital assets.

The business model of Theya revolves around providing a subscription-based service for its Multi Device Vaults. Users pay a recurring fee to access the platform's secure storage solutions and related services. This model ensures a steady stream of revenue for the company while offering users peace of mind regarding the safety of their Bitcoin holdings.

Theya makes money through these subscription fees, which are designed to be affordable and scalable depending on the user's needs. Additionally, the company may offer premium features or additional services for an extra cost, further enhancing its revenue streams.

In summary, Theya Inc. is a forward-thinking company that provides a secure, user-friendly solution for Bitcoin self-custody, targeting individual investors and families in the cryptocurrency market. By addressing the counterparty risks associated with crypto exchanges, Theya offers a valuable service that ensures the long-term security of its clients' digital assets.

Keywords: Bitcoin, self-custody, cryptocurrency, digital assets, security, Multi Device Vaults, wealth protection, subscription service, family-focused, counterparty risk.