TheTool.io is a comprehensive App Store Optimization (ASO) tool designed to assist app developers and marketers in enhancing their app's visibility and performance on app stores like Google Play and the Apple App Store. Operating in the mobile app marketing sector, TheTool.io serves a diverse range of clients from individual developers to large-scale app marketing agencies. The platform offers a suite of features including visibility tracking across 93 countries, conversion rate analysis, and competitive benchmarking. It also provides tools to analyze and compare visibility in similar apps, track referring apps, and optimize app store text and visual assets. TheTool.io was initially developed for internal use by PickASO, a leading app marketing and mobile growth agency in Spain, and was later made available to the public in March 2017. The business model is subscription-based, generating revenue through various pricing tiers that cater to different user needs. TheTool.io's primary goal is to boost app installs and improve app store rankings, thereby increasing the active user base for its clients.

Keywords: App Store Optimization, ASO, app visibility, conversion tracking, app marketing, mobile growth, app installs, competitive analysis, app developers, subscription-based.