Imaginarium Studios, founded in 2012 by actor and director Andy Serkis, specializes in performance capture and virtual production services. The company operates in the entertainment industry, primarily serving film and gaming clients. Imaginarium Studios offers a comprehensive suite of services including full optical and inertial body capture, facial capture using advanced HMC technology, real-time rendering, and virtual camera expertise. They also provide actor and stunt performer casting, on-set audio recording, and both pre and post-production management. The business model revolves around delivering high-quality, technologically advanced solutions that bring characters to life, thereby generating revenue through project-based contracts with major film studios and game developers. The company stands out for its ability to integrate cutting-edge technology with creative storytelling, making it a go-to partner for high-profile projects.

Keywords: performance capture, virtual production, film, gaming, body capture, facial capture, real-time rendering, actor casting, audio recording, pre-production.