Tally is a financial technology startup that operates in the credit card debt management space. The company offers a mobile application that assists users in paying off their credit card debt. The app is designed to help users save money by managing their credit card payments, avoiding late fees, and potentially lowering their annual percentage rate (APR).

Tally's primary clients are individuals struggling with credit card debt. The app is particularly beneficial for those who have multiple credit cards with different APRs and due dates, as it simplifies the management process by setting it on autopilot.

The business model of Tally revolves around offering a custom, low-interest line of credit to eligible users. This line of credit is designed to help users pay off their credit card debt faster. The company makes money by charging interest on the line of credit it provides. However, the interest rate offered by Tally is typically lower than the average credit card APR, making it a cost-effective solution for users.

The company claims that using Tally can save users up to $4,300 over seven years. The actual savings will vary depending on factors such as the user's Tally APR, the amount of Tally credit line utilized, the amount of credit card debt, annual fees, payments made to Tally, and the user's credit card usage.

Keywords: Financial Technology, Credit Card Debt, Debt Management, Mobile Application, Late Fee Avoidance, Lower APR, Line of Credit, Interest Savings, Credit Card Payment Management, Debt Payoff.