Talisma is a company that specializes in providing digital customer engagement and customer relationship management (CRM) solutions. The company operates in the enterprise market, serving a diverse range of clients including banks, insurance companies, investment firms, telecommunications providers, and hospitality businesses. Talisma's core product is its Digital Customer Engagement Platform (DCEP), which enables organizations to engage, service, and delight customers across all touchpoints through a single unified platform. This platform helps businesses track and manage the customer journey across multiple channels, ensuring a seamless and superior customer experience. Additionally, Talisma offers a comprehensive CRM suite designed to manage the entire customer lifecycle, from initial interest to becoming loyal customers. The CRM tools are built to support various customer-facing and back-office departments, enhancing productivity and customer satisfaction. Talisma's business model revolves around selling software solutions and services to enterprises, generating revenue through software licenses, subscriptions, and professional services. The company aims to improve customer engagement and operational efficiency for its clients, ultimately driving better business outcomes.

Keywords: Digital Engagement, CRM, Omni-channel, Customer Lifecycle, Enterprise Solutions, Financial Services, Telecommunications, Hospitality, Productivity, Customer Experience.