Talabeyah is a Cairo-based startup that operates in the fast-moving consumer goods (FMCG) sector. The company primarily serves small and medium-sized retailers, such as grocery stores and convenience shops, in Egypt. Talabeyah aims to streamline the supply chain process for these retailers by offering a digital platform where they can place orders for various products and have them delivered within 24 hours.

The business model of Talabeyah revolves around its mobile app, which allows retailers to place orders at any time of the day. Once an order is placed, Talabeyah confirms it via a phone call, prepares the order, and ensures delivery within 24 hours. This quick turnaround time is a significant value proposition for retailers who need to restock their shelves rapidly.

Talabeyah makes money by acting as an intermediary between product suppliers and retailers. They likely earn revenue through a combination of markups on the products sold and possibly service fees for the convenience and speed of delivery. By aggregating demand from multiple small retailers, Talabeyah can negotiate better prices from suppliers, which can then be passed on to their clients, creating a win-win situation.

The market Talabeyah operates in is the Egyptian FMCG sector, which is characterized by high demand for quick and reliable supply chain solutions. The company leverages technology to provide a more efficient and transparent ordering process, which is a significant improvement over traditional methods that often involve multiple intermediaries and longer delivery times.

In summary, Talabeyah is a tech-driven startup that simplifies the supply chain for small and medium-sized retailers in Egypt by offering a 24-hour delivery service through its mobile app. The company generates revenue through product markups and possibly service fees, aiming to provide a faster, more efficient way for retailers to restock their inventory.

Keywords: FMCG, Egypt, retailers, supply chain, mobile app, 24-hour delivery, tech-driven, small businesses, inventory, convenience.