Snapchat is a multimedia messaging app that allows users to send photos, videos, and messages that disappear after being viewed. It primarily serves a younger demographic, including teens and young adults, and operates in the social media and digital advertising market. The business model includes revenue from advertising, with options for businesses to create immersive, fullscreen ads and public profiles to attract and engage customers. Snapchat's Ads Manager allows advertisers to set flexible budgets and target specific audiences. The company also offers features like Stories, Spotlight, and video calls to enhance user engagement and connectivity.

Keywords: multimedia messaging, immersive ads, public profiles, real-time communication, social media, digital advertising, flexible budgets, target audiences, user engagement, connectivity.