Shea Radiance is a skincare company dedicated to solving the problem of dry skin and eczema through the natural benefits of unrefined Shea Butter and African Black Soap. The company celebrates African beauty traditions and aims to provide effective, natural skincare solutions. Shea Radiance serves customers with sensitive skin, particularly those prone to eczema, by offering products that are gentle yet effective. The market it operates in includes the natural and organic skincare segment, which has been growing due to increasing consumer awareness about the benefits of natural ingredients. The business model is direct-to-consumer, primarily through its website, where customers can purchase a range of skincare products. Revenue is generated through the sale of these products, which include whipped body butter, colloidal oatmeal, and other shea butter-based items. Additionally, Shea Radiance is committed to improving the economic well-being of women in rural African communities by sourcing ingredients directly from them, promoting trade rather than aid. This ethical sourcing not only ensures high-quality ingredients but also supports sustainable development in these communities.

Keywords: Shea Butter, African Black Soap, Dry Skin, Eczema, Natural Skincare, Sensitive Skin, Ethical Sourcing, Direct-to-Consumer, Organic Ingredients, Women's Empowerment.