Seedly is a Singapore-based personal finance management platform founded in 2016, designed to help individuals make smarter financial decisions. The platform offers a variety of tools and resources, including editorial content, SeedlyTV, and SeedlyComics, to educate and engage users. Seedly also organizes events like Singapore's first personal finance festival, which attracted 1,200 attendees in 2019. The company primarily serves digital-savvy millennials who are beginning their personal finance journeys. Seedly operates in the personal finance market and generates revenue through advertising solutions, including branded video advertising banners, newsletters, and live webinars. By leveraging user-generated content and community engagement, Seedly strengthens social proof and brand trust. The platform connects directly with high-intent prospects, making it easier for them to make informed purchase decisions. Seedly's business model focuses on maximizing brand exposure and discoverability for advertisers while providing valuable financial insights to its users.

Keywords: personal finance, Singapore, millennials, financial tools, editorial content, community engagement, advertising solutions, brand trust, user-generated content, financial education.