Sanctus operates in the mental health and wellbeing sector, providing professional coaching services to businesses. The company places Sanctus Coaches into organizations to create a dedicated space for employees to discuss their mental health and wellbeing. This service aims to foster a positive workplace culture, reduce stigma around mental health, and ultimately improve employee performance and reduce sick days. Sanctus primarily serves corporate clients who are looking to support their employees' mental health as part of their overall health and wellbeing strategy. The business model is subscription-based, where companies pay a recurring fee for the ongoing services of Sanctus Coaches. Revenue is generated through these subscriptions, which are tailored to the size and specific needs of each client. The market for Sanctus includes medium to large enterprises across various industries that prioritize employee wellbeing as a key component of their organizational culture.

Keywords: mental health, workplace wellbeing, employee support, coaching services, corporate clients, subscription model, culture change, performance improvement, stigma reduction, professional coaches.