Rollins International Pvt. Ltd., through its brand PureFoods, specializes in providing high-quality, gluten and lactose-free food products aimed at individuals suffering from food allergies and Celiac Disease. The company operates in the health food market, focusing on creating awareness about the benefits of a gluten and lactose-free diet while offering a wide range of products such as dry fruits, dehydrated fruits, berries, and lightly salted banana chips. Rollins serves a diverse clientele, including health-conscious consumers and those with specific dietary restrictions, primarily in India but with aspirations to expand globally. The business model revolves around direct sales through their online store and physical retail locations, generating revenue from product sales. Rollins also engages in trading, exports, contracts management services, training, and consulting, adding multiple revenue streams to its portfolio.

Keywords: gluten-free, lactose-free, health food, dietary health, Celiac Disease, food allergies, India, PureFoods, dry fruits, dehydrated fruits.