Roga is a startup focused on developing human-centered technology to improve the quality of life for individuals suffering from stress and anxiety. The company is currently in the design phase of its primary product, a wearable device that uses Cranial Electrotherapy Stimulation (CES). CES is a non-invasive technology that sends a small electrical signal through a modified waveform to alter brain oscillation patterns, helping users to relax naturally. It is important to note that the Roga device is not yet cleared by the FDA.

Roga's target market includes individuals experiencing stress and anxiety, a significant demographic given that over 70 million Americans suffer from these conditions annually, according to the CDC. The company aims to provide an affordable, portable, and effective alternative treatment to traditional methods.

The business model of Roga revolves around the sale of its wearable device and a companion mobile application available on both Android and iOS platforms. The app offers guided programs, soundscapes, and exercises to support users in their journey towards better mental health. Revenue is generated through the direct sale of the device and potentially through in-app purchases or subscription services for premium content within the app.

Roga operates in the wellness and health technology market, a rapidly growing sector driven by increasing awareness and demand for mental health solutions. By focusing on non-invasive, user-friendly technology, Roga positions itself as a forward-thinking player in this space.

In summary, Roga is a promising startup dedicated to enhancing mental wellness through innovative technology. Its wearable CES device and supportive mobile app aim to provide a comprehensive solution for stress and anxiety relief.

Keywords: wearable technology, mental health, stress relief, anxiety treatment, CES, non-invasive, wellness, portable device, mobile app, brain stimulation.