Rentlytics operates in the multifamily real estate market, providing a business intelligence platform designed to deliver real-time, actionable insights for property management. The company serves property managers, asset managers, and real estate investors who need to optimize their portfolios and improve their Net Operating Income (NOI). Rentlytics' platform centralizes data from various sources, offering purpose-built dashboards that help users track performance metrics, identify revenue risks, and uncover opportunities for improvement. The business model is subscription-based, where clients pay for access to the platform and its features. Revenue is generated through these subscription fees, which can vary based on the size of the portfolio and the level of service required. The company aims to solve the industry's challenge of data fragmentation and inefficient reporting by providing a unified view of property performance, thereby enabling more informed decision-making.

Keywords: multifamily real estate, business intelligence, property management, real-time insights, NOI optimization, centralized data, performance metrics, revenue risks, subscription-based, asset management.