pVelocity is a company that specializes in profitability and cost optimization software, designed to provide detailed insights into customer, product, and asset performance. The software is particularly useful for business managers who need to understand the interplay between pricing and cost to serve. Operating in the complex business environment, pVelocity's advanced simulation capabilities allow for immediate and detailed analysis of operational and financial data, helping companies to improve their margins. The software is tailored to meet the needs of businesses dealing with frequent fluctuations in variable costs such as raw materials, energy, or packaging. By providing real-time data and analytical insights, pVelocity enables companies to make fast, smart, and informed decisions to achieve optimal profitability. The company's primary clients include financial executives and business managers who are constrained by their inability to measure customer and product profitability accurately. pVelocity makes money through the sale of its software solutions, which are designed to integrate seamlessly with existing business systems and operational silos. The market it operates in includes industries with complex product lines and varied business systems, requiring detailed cost and profitability analysis.

Keywords: profitability, cost optimization, simulation, business managers, financial data, operational data, pricing model, variable costs, real-time insights, margin improvement.