Privitar is a company that specializes in data privacy and protection, helping organizations to safely use and share their data. The company operates in the data privacy and analytics market, which is becoming increasingly important as businesses and governments handle more and more sensitive information. Privitar's primary clients include large enterprises and government agencies that need to ensure their data is secure and compliant with privacy regulations.

Privitar's business model revolves around providing software solutions that enable organizations to manage and protect their data. This includes tools for data anonymization, which means removing personally identifiable information from datasets, and data masking, which means hiding sensitive data to prevent unauthorized access. These solutions help organizations to use their data for analytics and other purposes without compromising privacy.

The company makes money by selling licenses for its software products and offering related services such as consulting and support. This allows clients to implement and maintain Privitar's solutions effectively. Additionally, Privitar hosts events and forums, such as "In Confidence," where data leaders and privacy experts can discuss the latest trends and challenges in data privacy. These events help to position Privitar as a thought leader in the industry and attract potential clients.

In summary, Privitar is a key player in the data privacy market, offering software solutions that help organizations protect their data while still being able to use it for valuable insights. The company serves large enterprises and government agencies, making money through software licenses and services.

Keywords: data privacy, data protection, anonymization, data masking, software solutions, compliance, analytics, enterprise clients, government agencies, thought leadership.