Ordinary Seafood is a pioneering startup dedicated to transforming the global seafood industry by 2030. Founded in 2022 by Marilena and Anton, the company aims to address significant environmental and ethical issues associated with traditional seafood production. These issues include high CO2 emissions, unethical labor practices, and the destruction of vital marine ecosystems like mangrove forests.

Ordinary Seafood operates in the alternative seafood market, focusing on creating sustainable, next-generation seafood products. The company targets environmentally conscious consumers and businesses looking for ethical and sustainable food options. By leveraging advanced biotechnology and sustainable practices, Ordinary Seafood produces seafood alternatives that do not harm marine life or ecosystems.

The business model is centered around direct-to-consumer sales through their website, ordinaryseafood.com, as well as partnerships with retailers and restaurants. Revenue is generated through the sale of their innovative seafood products, which are designed to mimic the taste and texture of traditional seafood without the associated environmental and ethical downsides.

Ordinary Seafood's mission is to reduce the pressure on the global food system by offering a viable alternative to industrial fishing, which is responsible for significant CO2 emissions and the destruction of marine habitats. By doing so, they aim to protect marine vegetation, which stores 92% of the world's CO2, and preserve biodiversity.

In summary, Ordinary Seafood is a forward-thinking company that combines technology and sustainability to offer a better alternative to traditional seafood. Their commitment to ethical practices and environmental conservation positions them as a leader in the alternative seafood market.

Keywords: sustainable, seafood, alternative, biotechnology, ethical, environmental, CO2 reduction, marine conservation, innovative, direct-to-consumer.