OK Positive is a digital mental health platform designed to support employees' mental well-being. The startup operates in the corporate wellness market, serving businesses that are keen on promoting a proactive approach to mental health among their employees.

The platform offers a range of features that enable employees to actively engage in their mental health. These include daily mood check-ins, personalised content, learning journeys, and an AI-powered Knowledge Assistant named Oaky. Oaky provides real-time, personalised mental health support, answering questions and providing relevant content from a bank of clinically approved resources.

OK Positive also offers an Insights feature that provides users with a thorough analysis of their weekly and monthly check-in history. This allows users to explore their triggers, trends, and moods over time, giving them a more nuanced understanding of their mental health journey.

The startup's business model is based on a B2B (business-to-business) model, where companies subscribe to the platform to provide mental health support for their employees. The platform also provides employers with a real-time health check on the mental health of their employees. Through a data portal, employers can view a summary of daily check-ins and see weekly and monthly trends of their employees' anonymised data. This data-driven approach allows employers to understand the challenges their employees are facing and make proactive changes to better support them.

Keywords: Mental Health, Employee Well-being, AI-Powered, Personalised Support, Proactive Approach, Data-Driven, Corporate Wellness, Real-Time Insights, Mood Check-Ins, B2B Model.