Novel Capital is a startup that provides a revenue growth platform for other startups and tech companies, particularly those in the SaaS (Software as a Service) sector. The company operates in the financial services market, offering a unique form of non-dilutive funding known as Revenue-based Financing (RBF). This type of funding allows companies to receive a lump sum of capital, which is then returned through fixed monthly payments over a period ranging from 1 to 36 months. This flexible repayment structure is designed to fit the cash flow needs of the borrowing company.

Novel Capital's business model is straightforward. Companies sign up and sync their data with Novel's platform. They then apply for funding and, if approved, gain access to the capital they need. The company makes money by charging interest on the funds it lends out.

The startup serves companies that have a minimum revenue of $350k and are targeting profitability. It also requires these companies to have a year-on-year revenue growth of at least 10%. By providing this funding, Novel Capital enables these companies to invest in sales and marketing, fill cash flow gaps, and make vital operational investments without waiting on invoices. This can help to accelerate their growth and secure their financial stability.

Keywords: Revenue-based Financing, Non-dilutive Funding, SaaS Companies, Tech Startups, Financial Services, Growth Platform, Flexible Repayment, Operational Investments, Cash Flow Management, Profitability.