Noname Security is a startup that operates in the cybersecurity market, specifically focusing on Application Programming Interface (API) security. APIs are sets of rules that allow different software applications to communicate with each other. They are crucial for the functioning of many digital services but can also be a weak point in a system's security. Noname Security's mission is to help businesses identify and secure these potential vulnerabilities.

The company's services are particularly relevant to industries that handle sensitive data and need to comply with regulations such as the Payment Card Industry Data Security Standard (PCI DSS), General Data Protection Regulation (GDPR), and Health Insurance Portability and Accountability Act (HIPAA). These include the financial services sector, healthcare, public sector agencies, and retail, all of which have reported significant API security incidents.

Noname Security's business model involves providing a comprehensive API inventory to its clients, helping them gain visibility into potential security blindspots and attack paths. The company also offers real-time protection from API attacks through automated detection and response, as well as pre-production testing to deliver secure APIs faster.

The company generates revenue by charging its clients for these services. The demand for such services is high, given that a significant number of security professionals admit they lack a complete API inventory and that API security incidents are common across various sectors.

Keywords: Noname Security, cybersecurity, API security, PCI DSS compliance, GDPR compliance, HIPAA compliance, automated detection and response, pre-production testing, API inventory, real-time protection.