MoPub, a subsidiary of Twitter, specializes in providing monetization solutions for mobile app publishers and developers worldwide. The company operates in the mobile advertising market, offering a comprehensive platform that includes flexible network mediation and a leading mobile programmatic exchange. MoPub's technology enables app publishers to optimize their ad revenue and control their user experience through advanced bidding solutions and real-time monetization strategies. The company's primary clients are mobile app publishers and developers who seek to maximize their ad revenue and improve user acquisition. MoPub generates revenue by taking a percentage of the ad spend that flows through its platform. The business model is based on providing a full-stack solution that integrates seamlessly with various ad networks and demand-side platforms, ensuring diverse demand and transparency for its clients.

Keywords: monetization, mobile app, publishers, developers, programmatic exchange, network mediation, ad revenue, user acquisition, ad spend, demand diversity.