Moonfare is a financial technology startup that operates in the private equity market. The company's primary mission is to democratize access to top-tier private market funds, which have traditionally been reserved for institutional investors like pension funds and endowments. Moonfare serves individual investors and family offices, providing them with the opportunity to invest in these high-performing funds.

The company operates by identifying and sourcing top-quartile funds, which are funds that consistently outperform public indexes. Once these funds are identified, Moonfare makes them available to its clients. This allows clients to diversify their portfolios and potentially achieve superior risk-adjusted returns.

Moonfare's business model is based on acting as a trusted intermediary between private equity funds and individual investors. The company earns revenue by charging a fee for its services, which includes sourcing the funds, providing access to them, and managing the investment process.

Moonfare has established strategic partnerships with several prominent organizations, including Fidelity International, which is a strategic investor in the company, and Deloitte, which serves as Moonfare’s global tax adviser. The company is also a member of the German Startup Association's Scaleup working group.

Keywords: Private Equity, Individual Investors, Family Offices, Top-Quartile Funds, Portfolio Diversification, Risk-Adjusted Returns, Financial Technology, Strategic Partnerships, Investment Management, Fee-Based Revenue.