MITRA, based in Nashik, specializes in manufacturing advanced orchard and vineyard sprayers tailored for various planting patterns. The company serves horticulturists and farmers, providing them with high-quality, efficient spraying machines that include tractor-mounted sprayers, boom sprayers, mist blowers, and more. Operating in the agricultural machinery market, MITRA's business model focuses on selling these specialized sprayers directly to end-users and through agricultural expos and events. Revenue is generated through the sale of these machines and related attachments. The company has received backing from venture capital firm Omnivore Partners, which supports its research and marketing efforts.

Keywords: orchard sprayers, vineyard sprayers, horticulture, agricultural machinery, tractor-mounted, boom sprayers, mist blowers, Nashik, farm mechanization, Omnivore Partners.