Metricstory is a technology company specializing in advanced data analytics and machine learning solutions for digital marketing. The company primarily serves eCommerce businesses and digital marketers, providing tools to optimize Google Ads and Google Analytics. Operating in the digital marketing and analytics market, Metricstory offers a subscription-based business model, generating revenue through monthly or annual fees for its software services. The platform integrates directly with Google Analytics and Google Ads, leveraging machine learning to monitor data points and attribution models around the clock. Users can analyze trends, audit campaign performance, and prioritize tasks to improve ad spend efficiency and overall return on ad spend (ROAS). The company's solutions save significant time on analysis and reporting, allowing clients to focus on campaign improvements and profitability.

Keywords: machine learning, data analytics, Google Ads, Google Analytics, eCommerce, digital marketing, ROAS, campaign optimization, subscription model, ad spend efficiency.