Metricool is a versatile social media management platform that provides businesses, agencies, and individual users with tools to analyze, schedule, and report on their social media activities. Founded in Madrid in 2015, Metricool has expanded its reach across Spain and the west coast of America. The platform serves a diverse clientele, including small businesses, large enterprises, and digital marketing agencies, helping them optimize their social media presence and achieve their digital marketing goals.

Metricool operates in the digital marketing and social media management market, offering a subscription-based business model. Users can choose from various pricing plans based on their needs and budget, with the flexibility to upgrade or cancel their plans at any time. The platform generates revenue through these subscription fees.

Key features of Metricool include social media analytics, content scheduling, custom report creation, and integration with tools like Looker Studio and Zapier for enhanced reporting and automation. The platform supports multiple social media networks and ad platforms, allowing users to manage all their profiles from a single interface.

Metricool's mission is to democratize social media management, making it accessible to everyone regardless of their skills, knowledge, or resources. The company fosters a collaborative and supportive work environment, emphasizing continuous learning and personal growth.

Keywords: social media management, analytics, scheduling, reporting, digital marketing, subscription-based, automation, Looker Studio, Zapier integration, diverse clientele.