MLG.tv is a dynamic startup operating in the rapidly growing esports and gaming entertainment market. The company specializes in providing a platform for live streaming and on-demand video content focused on competitive gaming. MLG.tv primarily serves a diverse audience that includes professional gamers, esports enthusiasts, and casual viewers who are passionate about video games.

The company operates in the esports industry, which is a segment of the broader entertainment and media market. This industry has seen significant growth over the past few years, driven by increasing viewership, sponsorships, and the mainstream acceptance of gaming as a legitimate form of entertainment.

MLG.tv's business model revolves around content creation and distribution. The platform hosts live broadcasts of esports tournaments, player interviews, and behind-the-scenes content. It also features on-demand videos, allowing users to catch up on past events and highlights. The company collaborates with well-known esports leagues such as the Call of Duty League and the Overwatch League, providing exclusive content and coverage.

Revenue generation for MLG.tv comes from multiple streams. Advertising is a significant source, with brands keen to reach the platform's engaged and youthful audience. Sponsorship deals with major companies, such as the U.S. Air Force, also contribute to the revenue. Additionally, MLG.tv may offer premium subscriptions or pay-per-view options for exclusive content, further diversifying its income.

In summary, MLG.tv is a key player in the esports and gaming entertainment market, offering a comprehensive platform for live and on-demand gaming content. It serves a wide range of clients from professional gamers to casual viewers, leveraging advertising, sponsorships, and potential premium services to generate revenue.

Keywords: esports, gaming, live streaming, on-demand video, professional gamers, Call of Duty League, Overwatch League, advertising, sponsorships, premium content.