Lingokids is an educational technology startup that provides a mobile app designed for children aged 2 to 8 years old. The app aims to make learning fun and engaging by incorporating educational content into interactive games and activities. Lingokids primarily serves parents who want to supplement their children's early education, as well as educators looking for additional teaching tools. The company operates in the global EdTech (educational technology) market, which focuses on using technology to improve education.

The business model of Lingokids is subscription-based. Users can download the app for free, but access to premium content and features requires a paid subscription. This model allows the company to generate recurring revenue, which is a stable and predictable income stream. Lingokids also offers a free trial period to attract new users and give them a taste of the premium content before committing to a subscription.

Lingokids makes money through these subscriptions, which provide access to a wide range of educational activities, games, songs, and other interactive content. The app includes features like practice reminders, progress tracking, and a community for parents to engage and share experiences. The content is developed in collaboration with educational experts and includes material from Oxford University Press, ensuring that it is both fun and educational.

In summary, Lingokids is a subscription-based educational app for young children, offering interactive and engaging content to make learning enjoyable. It serves parents and educators in the global EdTech market, generating revenue through paid subscriptions.

Keywords: EdTech, children, education, subscription, interactive, games, learning, parents, mobile app, Oxford University Press.