Life-Action.eu specializes in creating innovative outdoor, mobile, and online escape games using advanced augmented reality (AR) technology. The company serves a diverse range of clients including leisure and tourism businesses, event organizers, and private individuals looking for unique entertainment options. Operating primarily in the leisure and tourism market, Life-Action.eu offers a business model that allows entrepreneurs to license their Cluetivity software, enabling them to create customized AR games for various occasions such as team-building events, family outings, and stag parties. The company generates revenue through software licensing fees and additional support services.

Life-Action.eu's core product, Cluetivity, combines elements of escape rooms, scavenger hunts, and geocaching to deliver interactive and immersive experiences. The games are designed to be adaptable for different locations and events, ensuring a broad appeal. With a strong focus on customer support and continuous product improvement, Life-Action.eu has successfully partnered with over 200 entrepreneurs to expand their business and increase sales.

Keywords: augmented reality, escape games, leisure, tourism, events, team-building, scavenger hunts, geocaching, interactive experiences, software licensing.