LRW, part of the Material family, is a leading marketing services agency specializing in consumer insights, consulting, and activation. With nearly 50 years of experience, LRW helps brands in almost 90 countries understand their customers and drive measurable business success. The company serves a diverse range of clients, including retail and CPG companies, by leveraging sophisticated data analytics and a deep understanding of human behavior. Operating in the global market, LRW employs a business model centered around providing strategic insights and actionable recommendations to enhance brand performance. Revenue is generated through consulting fees, research projects, and long-term client engagements. The company prides itself on being a refreshingly human strategic partner, uncovering real growth levers in strategy, communication, innovation, and experiences. Offices are located in major cities such as Los Angeles, New York, London, Chicago, Philadelphia, and Orange County.

Keywords: consumer insights, data analytics, brand growth, strategic consulting, market research, human behavior, global reach, innovation, communication, activation.