Lex is a unique, lo-fi, text-based dating and social app designed specifically for womxn, trans, genderqueer, two spirit, and non-binary individuals. Inspired by the personal ads in the women-run erotica magazine 'On Our Backs,' Lex offers a nostalgic yet modern platform for users to connect with potential lovers and friends. Initially launched as 'Personals' on Instagram, the app has evolved to provide a more dedicated and inclusive space for its community. Lex operates in the niche market of LGBTQ+ social networking, serving a diverse and often underrepresented clientele. The business model is likely based on freemium services, where basic features are free, but users can pay for premium features or subscriptions to enhance their experience. Revenue may also be generated through targeted advertising and partnerships. Lex's focus on text-based interactions sets it apart from other dating apps, offering a unique user experience that emphasizes genuine connections over superficial swiping.

Keywords: LGBTQ+, dating app, social networking, womxn, trans, genderqueer, non-binary, lo-fi, text-based, inclusive.