Intelius operates in the information services market, specializing in digital identity aggregation and people search services. The company serves a diverse range of clients, including individuals looking to reconnect with lost contacts, verify unknown callers, or investigate personal hunches. Intelius leverages a proprietary data engine to compile comprehensive digital identities from over 20 billion public records, ensuring users receive accurate and up-to-date information.

The business model is based on providing access to these extensive data sets through a subscription-based service, allowing users to perform private and confidential searches. Intelius does not function as a consumer reporting agency and its reports cannot be used for purposes related to consumer credit, insurance, employment, or housing, as defined by the Fair Credit Reporting Act (FCRA).

Revenue is generated primarily through subscription fees and one-time search fees, offering users various pricing tiers based on their needs. The company emphasizes transparency and trust, holding an A rating from the Better Business Bureau and Honor Roll status from the Online Trust Alliance.

Keywords: digital identity, people search, data aggregation, public records, subscription service, private searches, information verification, transparency, trust, proprietary data engine.