Handhug operates as a comprehensive commerce platform designed specifically for creators, enabling them to build and monetize their brands. The company serves individual creators and small businesses looking to expand their reach and revenue through digital commerce. Handhug operates in the creator economy market, which includes influencers, artists, and content creators who leverage digital platforms to engage with their audience and sell products or services. The business model is primarily based on subscription fees and transaction commissions, providing a scalable revenue stream as more creators join the platform. Handhug's platform offers tools for brand development, e-commerce solutions, and marketing support, making it a one-stop-shop for creators aiming to commercialize their content and personal brands.

Keywords: creator economy, digital commerce, brand development, e-commerce solutions, marketing support, subscription fees, transaction commissions, influencers, content creators, small businesses.