Haelixa specializes in providing DNA-based traceability solutions that embed information directly into products, ensuring transparency and authenticity throughout the supply chain. The company serves a diverse range of clients, including retailers, brands, manufacturers, and non-profit organizations, operating in markets such as textiles, precious metals, and other raw materials. Haelixa's business model is B2B, generating revenue by offering proprietary marking and tracing technologies that help clients prove the origin and journey of their products. This not only protects brands but also meets increasing consumer and regulatory demands for social and environmental standards. The company's solutions are particularly valuable for industries requiring stringent verification, such as sustainable cotton farming and responsibly sourced gold. Haelixa has gained international recognition and multiple awards for its innovative approach, and it is poised for exponential growth as validated by Innosuisse, the Swiss Innovation Council.

Keywords: DNA-based traceability, supply chain transparency, product authentication, sustainable cotton, responsibly sourced gold, B2B solutions, brand protection, regulatory compliance, innovative technology, global supply chains.