Habitto is an innovative Tokyo-based startup that operates in the financial technology (fintech) sector. The company has developed a unique tool that allows users to calculate their probability of death within a certain period based on statistical data. This tool aims to break cultural taboos around discussing death, particularly in Japan, where the term is often replaced with "unforeseen circumstance." By providing users with a realistic assessment of their mortality risk, Habitto encourages individuals to make more informed decisions about their lives and finances.

Habitto primarily serves younger generations who are looking for free financial advice and innovative banking solutions. The company operates in the digital banking market, offering a range of services that include savings accounts, financial planning tools, and personalized advice. Its business model revolves around attracting deposits and providing value-added services that help users manage their finances more effectively.

The startup makes money through various channels, including interest earned on deposits, fees for premium services, and partnerships with other financial institutions. Habitto's rapid growth is evident from its achievement of gaining 10,000 new customers and over a billion in deposits within less than a year of operations. This growth has been fueled by its innovative use of artificial intelligence (AI) in marketing, as highlighted in a Forbes article.

In summary, Habitto is a forward-thinking digital bank that leverages technology to offer unique financial tools and services aimed at younger generations. Its focus on transparency and user empowerment sets it apart in the competitive fintech landscape.

Keywords: fintech, digital bank, mortality risk, financial advice, AI marketing, savings deposits, Tokyo startup, younger generation, financial planning, innovative banking.