Grass Valley operates in the media and entertainment industry, providing comprehensive solutions for content creators, broadcasters, and media organizations. The company offers an end-to-end ecosystem of reliable, open standards-based tools that enable the production, control, and distribution of high-quality content. Grass Valley's clients range from traditional broadcasters to modern Over The Top (OTT) platforms and Video On Demand (VOD) services, as well as content creators targeting tablets, PCs, and mobile devices.

The business model revolves around selling integrated solutions that enhance operational efficiency, storytelling capabilities, and viewer engagement. Grass Valley generates revenue through the sale of hardware, software, and services designed to support both new and legacy workflows. This includes solutions for live production, news, playout, and networking, all aimed at helping clients adapt to the evolving media landscape.

Grass Valley's focus on innovation and customer empowerment ensures that its clients can produce brilliant content while maintaining cost-effectiveness and scalability. The company positions itself as a trusted partner, offering the expertise and tools necessary to build successful media businesses.

Keywords: media solutions, content creation, broadcasting, OTT platforms, VOD services, operational efficiency, storytelling, live production, scalability, cost-effectiveness.