Goals101 is a company specializing in Transaction Behavioral Intelligence (TBI), aimed at accelerating business growth for banks through the use of Artificial Intelligence (AI) and Machine Learning (ML). The company focuses on making banking experiences personalized, automated, and delightful by leveraging data-driven insights. These insights are combined with intelligent automation workflows and modern client engagement formats to ensure all customer communication is personalized, relevant, real-time, and engaging.

Goals101 serves primarily financial institutions, particularly banks, by offering solutions that enhance customer engagement and operational efficiency. The company operates in the financial technology (fintech) market, which is characterized by rapid innovation and a high demand for data-driven solutions.

The business model of Goals101 involves providing banks with a platform that integrates various data points, including transaction behavior, demographics, and location. This data is then cleaned, enriched, and segmented in real-time to offer actionable insights. The company makes money through subscription fees and possibly performance-based pricing models, where banks pay for the value derived from the insights and automation provided.

Keywords: Transaction Behavioral Intelligence, AI, ML, banking, personalized engagement, data-driven insights, fintech, automation, real-time analytics, customer communication.