G RO is a company that specializes in creating innovative luggage solutions designed to enhance the travel experience. Their flagship product, the SIX, features a unique, patent-pending split handle design and advanced wheel configuration, making it almost autonomous and significantly reducing the effort required to transport it. The company focuses on maximizing interior packing space, ensuring travelers can carry all essential items without hassle. G RO operates in the travel accessories market, catering primarily to frequent travelers and business professionals who value convenience and efficiency. The business model revolves around direct-to-consumer sales through their website, offering various promotions such as free packing cubes with purchases and a referral program to incentivize customer acquisition. Revenue is generated through product sales and affiliate commissions.

Keywords: innovative luggage, ergonomic design, travel accessories, frequent travelers, business professionals, direct-to-consumer, packing space, referral program, affiliate commissions, autonomous suitcase.