FitLab is a global fitness and sport lifestyle company that powers branded digital retail fitness experiences for next-generation consumers. The company collaborates with iconic athletes and sport brands to create immersive digital boutique fitness studio experiences and merchandise. FitLab operates in the fitness and wellness market, serving consumers who seek personalized and community-driven fitness solutions. The business model includes digital mobile apps for in-home training, eCommerce for branded merchandise, and franchised and licensed studios for group fitness. FitLab generates revenue through subscriptions to its digital platforms, sales of branded merchandise, and fees from franchised and licensed studios. The company also hosts events such as retreats, workshops, and races to enhance customer engagement.

Keywords: digital fitness, iconic athletes, personalized plans, community training, eCommerce, franchised studios, branded merchandise, retreats, workshops, immersive experiences.