Federated Media, operating under Nexstar Digital, specializes in providing comprehensive digital media solutions tailored for both local and national brands, advertisers, and publishers. The company leverages its extensive data and technological capabilities to enhance advertising effectiveness and streamline processes for its clients. Federated Media operates in the digital advertising market, focusing on video advertising, social media amplification, and data-driven audience targeting. Its business model revolves around offering a suite of services including content creation, campaign management, and advanced data analytics to help brands reach their desired audiences more efficiently. Revenue is generated through service fees, advertising commissions, and data solutions. The company serves a diverse clientele ranging from small local businesses to large national brands, helping them navigate the complexities of digital advertising and achieve measurable results.

Keywords: digital media, advertising, data analytics, video advertising, social media, audience targeting, campaign management, content creation, local brands, national brands.