Estrid is a subscription-based company that offers razors and vegan body care products designed for everyone, regardless of gender identity. The company operates in the personal care market, specifically targeting individuals who are looking for high-quality, ethically produced shaving products. Estrid's primary clients include women, men, and non-binary individuals who value sustainability and cruelty-free products.

Estrid's business model revolves around a subscription service, where customers receive regular shipments of razors and other body care products. This model ensures a steady stream of recurring revenue for the company. Customers can choose from various subscription plans based on their shaving needs and frequency. Additionally, Estrid offers a referral program where existing customers can invite friends to join, providing a discount on the Starter Kit and earning free razor blades in return. This incentivizes word-of-mouth marketing and helps expand their customer base.

The company makes money through its subscription fees and the sale of its Starter Kits, which include a stainless steel razor designed to last a lifetime. By focusing on vegan and cruelty-free products, Estrid appeals to a growing market of consumers who prioritize ethical and sustainable choices. The company also aims to address gender-based pricing discrimination, ensuring that all customers pay a fair price for their products.

In summary, Estrid is a forward-thinking company that combines ethical production with a subscription-based business model to serve a diverse and conscientious clientele. Its focus on sustainability, inclusivity, and fair pricing sets it apart in the personal care market.

Keywords: subscription, razors, vegan, cruelty-free, sustainable, ethical, gender-inclusive, personal care, referral program, fair pricing.