Dent Reality operates in the augmented reality (AR) market, focusing on transforming physical spaces into digitally connected environments. The company primarily serves large retailers, enabling them to enhance the in-store shopping experience through AR technology. Dent Reality's business model revolves around providing an AR platform that allows businesses to offer personalized, real-time guidance and information to their customers. This platform is designed to bridge the gap between online and offline shopping, offering features such as in-store navigation and product information overlays. The company generates revenue by partnering with major retailers and implementing its AR solutions in their stores. Dent Reality's AR shopping app is already live at prominent locations like Marks & Spencer and Westfield London, showcasing its capability to revolutionize the retail sector.

Keywords: Augmented Reality, Retail Technology, Digital Layer, In-Store Navigation, Personalized Shopping, AR Platform, Brick-and-Mortar, Customer Engagement, Retail Innovation, Real-Time Guidance.