CSM is a prominent player in the media research industry, specializing in providing accurate and timely TV rating data and comprehensive market analysis. The company serves a diverse range of clients, including TV stations, radio stations, and advertising agencies, predominantly within China but also in over 20 countries worldwide. CSM's core product, the InfoSys TV rating analysis software developed by KANTAR, is widely adopted and helps clients understand TV viewership patterns and market dynamics. The business operates on a service contract model, offering both routine and value-added services to meet specific client needs. Revenue is generated through these service contracts and the provision of advanced software solutions. CSM's expertise in media research allows it to offer equitable, transparent, and timely data, which is crucial for the buying and selling of commercial airtime, TV program quality assessment, and scheduling decisions. The company also conducts Establishment Surveys to gain detailed insights into TV viewership and market specifics. CSM's client service executives ensure seamless software installation, operational training, and effective utilization of the software, enhancing the overall client experience. The company is committed to continuously improving its service flow and expanding its product portfolio to better serve its clients.

Keywords: Media Research, TV Ratings, Market Analysis, InfoSys TV, KANTAR, Advertising Agencies, Establishment Survey, Client Services, Software Solutions, China.