CircleUp is the investment platform providing capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights & Connections team - all powered by Helio, CircleUp's proprietary machine learning platform. Helio collects and analyzes billions of data points to evaluates 1.3 million consumer businesses and predict future business success. Launched in 2012, CircleUp is backed by Union Square Ventures, Collaborative Fund, GV, Canaan Partners, QED Advisors, and former leaders of Goldman Sachs, Capital One and Stanford Endowment. For more information, please visit www.circleup.com.